Company Analysis
Companys Situation analysis, Industrial analysis and STP:
Note: This company is real company in Canada and weve to do detail project about this company so make sure youre putting right/real information into it.
Do not put general information in these analyses, be specific and put information which is related to company or industry by doing these analyses.
3 page maximum, 3-5 references
APA format
Situational Analysis:
Customer Company
Competitors
Industry Analysis:
PEST/SWOT
Make a diagram so that it can fit in 3-page criteria.
Consumer STP:
Segmentation
Targeting
Positioning
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